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Listing with The Boston Real Estate Group CUSTOM HOME VALUATION
Ernie Boch Jr. puts The Boston Real Estate Group in the driver's seat

In a fast-changing market, you need a knowledgeable, experienced real estate agent with the best tools and training to get your house sold in the least amount of time at the highest possible price. Our ERA associates get results because they are ethical, forward-thinking, consummate professionals who take a pro-active approach to real estate and offer the highest level of service and integrity.

The Dozen or So Best Reasons to List With Us.

The Price is Right:
When it comes to marketing your home nothing is more important than the right price. We are experts in determining market value using a variety of competitive market analysis tools, including our unique Pricing Analysis Grid, and the best independent appraisers in the market. Contact us for a free market analysis with no obligation. It's a great way to see how we work.

A Real Marketing Plan Means Maximum Exposure:
Some real estate companies believe taking a listing means putting it in MLS or LINK and waiting for the phone to ring. At The Boston Real Estate Group, we believe marketing works best when it's pro-active, consistent, and above all, integrated. So we give your property and our brand name maximum exposure in a broad range of both online and traditional media vehicles. That way, customers and cooperating brokers see continuous references to your listing and our name wherever they turn.

Internet Marketing - The New Order:
As recently as the late 1990's, one could scarcely find a real estate web site. Today more than 75% of homebuyers begin their home search online using an Internet search engine. The Boston Real Estate Group was among the very first real estate companies to embrace and harness the power of the Internet that has changed the industry forever.

The The Boston Real Estate Group Web Site:
With over 60,000 unique visits each month, and first page placement in all of the major search engines, including Google, Yahoo, AOL, MSN, and A9, our web site is the most powerful online real estate marketing tool in the area. Every week, over 1200 new customers register for The Boston Real Estate Group's award-winning MLS, LINK, and rental search tools. When you list with us, your property will be on display in our featured properties area and seen by literally thousands of new homebuyers who visit our site each day.

Online Advertising = Click-throughs and Calls:
In addition to placement in our web site, your listing will also be seen each day by thousands of visitors to other major real estate industry web sites including Boston.com, Craig's List, Realtor.com, ERA.com, MLS PIN, and LINKNET. That consistent and powerful online presence combined with direct and click-through visits to our own site means anyone using the Internet to find a home in the Boston area is sure to find either us or your listing, and probably both.

Traditional Local Advertising - Not Just The Globe:
To market specific property listings and create greater area brand name awareness we also advertise aggressively in local area print media, most notably, The Boston Globe, which is the standard venue for Open House and property listing ads. But we also use, to great effect, print advertising in publications such as Boston Homes, The Wall Street Journal, The Improper Bostonian, Stuff At Nite, The Boston Phoenix, as well as local newspapers in the metro Boston area when appropriate to the listing.

National Advertising & Public Service = A Respected Nationally Known Brand:
Perhaps you have seen the ERA franchise's award-winning national advertising campaign on CBS, NBC, ESPN, USA Networks, Headline News, Comedy Central, A&E, and TLC. The campaign also has companion radio spots running in major markets across the country. ERA is also the official real estate industry national sponsor of the Muscular Dystrophy Association. We deliver the benefit of a respected, nationally known brand.

Exposure to Local Buyers & Brokers:
When you list with us, there are a variety of local, grass roots marketing tactics that come standard. These include property information sheets, a handsome The Boston Real Estate Group For Sale sign in front of your property (if allowed in your area, at your request), listing in the major multiple listing services (MLS, LINK, or both), public and broker open houses, caravans, flyers, mass faxing and e-mail to buyers and cooperating agents.

We Deliver Out of Town Buyers:
On average 40% of all buyers are out of town buyers relocating. Relocating buyers are preferred buyers because they tend to make more cash purchases, need more real estate agency services, and usually have tight time horizons. Our company in particular, because of the strength of our Internet presence, does a very high volume of relocation business. We have a lot of relocation experience and therefore offer custom relocation services, including an online offering specifically tailored to buyers relocating to Boston. Bottom line: We deliver the out of town buyer.

Attractive Financing:
Our unique relationship with Wells Fargo Home Mortgage means only the best qualified, pre-approved buyers will see your home. Wells Fargo Home Mortgage's guaranteed rates and the most favorable terms available means our customers can buy your home with confidence.

Dress Your House for Success:
You only have one chance to make a first impression. Your house is no different. The way it looks day to day is usually different than the way it should look when it's being marketed for sale. Our professional sales associates will help you prepare your house for sale because they know a well-staged home commands a higher sale price. Let us help you dress your house for success and you'll reap the rewards!

Blueprint for a Successful Transaction:
Selling your home shouldn't be an unpleasant experience. Our experienced real estate professionals will coordinate every aspect of the transaction from start to finish so you can concentrate on what matters to you most. We work hard to make sure that everyone involved in the transaction from lawyers to mortgage lenders to appraisers to cooperating brokers do their jobs effectively and efficiently to make sure that the closing on your home takes place in timely, hassle-free manner.

A Written Guarantee of Your Total Satisfaction:
The ERA Member Broker Commitment to Service is our pledge to you that we will deliver the highest quality real estate brokerage services. If you are not absolutely thrilled with the quality of our work, let us know and we promise to fix the problem or forfeit your listing.